5 Reasons We Think Salesforce is the Leading CRM
Salesforce CRM has been at the forefront of business software since its founding in 1999. It offers the most comprehensive set of business applications in the marketplace, and it’s constantly expanding and innovating its offerings to keep up with the growing needs of businesses today with an eye on tomorrow. While we feel there are many reasons that Salesforce is the leader in CRM, we’ve captured a few and outlined them below based on our experience with our clients.
1. Scalability & Customization
Salesforce has the most robust functionality of any CRM solution on the market. Its capabilities are leaps and bounds above even some of its closest competitors. Users can do everything from creating lead capture forms, meeting customers where they are with marketing offerings, syncing data with accounting software, and much more.
Salesforce allows organizations to consolidate their data in one database of records, streamlining and improving their processes, helping increase efficiency. And with Salesforce Customer 360 connecting the dots from marketing, sales, commerce, and service teams, into a single view of a customer, organizations can understand what is important to the customer and can personalized experiences in real-time at the point of purchase.
While it’s true that some of these functionalities are available in other solutions, most are not nearly as versatile or have as many features for implementing into your business model. With this versatility, flexibility, and Salesforce’s vast network of implementation partners, organizations can customize the platform to fit any business need.
2. Reliability
Reliability is an essential part of any customer relationship management system. Salesforce has been providing this service for over 20 years and has never taken its eye of reliability. They understand what it means for customers to lose vital information in a system. The Salesforce Trust site contains a comprehensive view of all Salesforce systems and servers with constant monitoring of its uptime and any potential lags in performance. They have built their applications to maintain complete uptime even when hundreds of thousands of users are online at any given time! That gives companies who use their software peace of mind and focus on what matters: running and growing their business.
3. Integration
Lack of integration capabilities often prevents companies from streamlining their processes and taking full advantage of their CRM platform. One of Salesforce’s most significant advantages over the competition is its ability to integrate seamlessly with endless other platforms, enabling users to quickly and seamlessly complete various tasks, often without leaving Salesforce.
No matter the size of your organization, Salesforce’s platform provides a variety of integrations to help automate the workflows and processes that make it easier for an organization to centralize all of the necessary information in one place. Saving time and keeping the company running in a more streamlined fashion.
4. Security
One of the unique things about the Salesforce platform is the security controls that they provide organizations, allowing them to determine who can access what information within their system, ensuring that users have access to the data they need for their role.
Salesforce builds security into everything they do so organizations can focus on growing and innovating. Together with customers and partners, Salesforce treats security as a team sport – investing in the necessary tools, training, and support for everyone. This is evident with the introduction of My Domain, Multi-Factor Authentication, and dedicated servers.
The My Domain is a company-specific domain used to access a Salesforce instance. The Multi-Factor Authentication requires all users to authenticate beyond just a username and password. And the dedicated clouds and servers for specific business lines ensure that critical data is kept segmented from the public.
5. Ease of Use
Although Salesforce has an expansive range of features and functionalities, it is still relatively easy for users to navigate through the system. The end-user experience is a crucial part of the platform. If users have trouble navigating a system or cannot figure out how to complete basic tasks, they are likely to have a poor experience with any platform, leading to poor user adoption.
With every release (of which there are three major and countless minor ones throughout the year), Salesforce provides additional features that enhance the end-user experience. Additionally, Trailhead, Salesforce’s gamified training tool, offers users an engaging way to learn new skills or refresh existing ones. Salesforce truly excels in helping users get started and become productive with its platform quickly.
6. BONUS: The Ohana
Many outside of the Salesforce ecosystem are not familiar with the meaning behind the “Ohana.” Ohana, which means family in Hawaiian, is often used by those in the ecosystem to describe the Salesforce community. A community with a support system built like a family. This inclusive community consists of Salesforce employees, customers, partners, admins, consultants, and developers alike.
In this supportive community, members can learn from one another and work together to amplify their learning through events such as Dreamforce, Community Groups, Salesforce Saturdays, and Dreamin events. It is a close-knit group that enjoys having fun together while working to leave this world a better place than we found it for generations to come.
Final Thoughts
Scalability, customization, reliability, ease of use, and ability to integrate well with other systems are only a few of the reasons that make Salesforce stand out from the competition. At the core of this is a community of dedicated and passionate individuals working together to promote collaboration, fun, sustainability, and helping clients achieve their mission.
But before you decide on a CRM, it’s essential to ask yourself some questions: Why do you need a CRM? What are your goals, and do you have buy-in from others in your organization? Implementing a CRM is a big decision, and finding the right platform to meet your team’s needs is a crucial step in the process.
If you’re planning an implementation project and have questions, reach out to us here.
