Empowering Business Growth through Data Security with Salesforce

Data has become the lifeblood of global businesses, driving decision-making, enhancing customer experiences, and fueling growth. However, the increasing reliance on data also comes with inherent risks for your business reputation and sensitive client information, making data security a top priority for organizations.

In a recent business analysis per Forbes, the number of accounting and financial data breaches has skyrocketed to an astonishing 34.5% among surveyed executives. Of that figure, an alarming 22% were victims to a single attack, while an even more shocking,12.5% endured multiple cyber-attacks over the same year. 

Furthermore, cyber criminals are already utilizing AI to access and explore targets’ networks. Those in need of more defense against modern cybercrime tactics, such as those with small businesses, organizations, and healthcare facilities, who may not have the funds to invest in emerging AI cybersecurity technologies, are the most vulnerable. Salesforce understands the critical importance of data security for your business and customers, irrespective of your industry sector, company size, or the customers that you serve.

Let’s dive into the advanced security measures employed by Salesforce, explore why data security is crucial for your business growth, and what security protocols you should look for when considering a Salesforce implementation partner.

Is my customer data actually secure with Salesforce?

Salesforce employs SSL technology, one of the most advanced internet security measures available. This technology encrypts your information and provides server authentication, safeguarding your data during transmission. As you log in to the platform, a small lock icon assures you that a secure connection has been established. Each user in your organization is assigned a unique username and password, which must be entered every time they log in. This multi-factor authentication adds an extra layer of protection, reducing the risk of unauthorized access.

Still concerned about your client data before investing in a new solution to grow your business? Salesforce issues an encrypted session cookie that contains authentication information for the duration of your session. Importantly, this cookie does not store any sensitive user credentials. Instead, advanced security methods based on dynamic data and encoded session IDs are employed to protect user and session information.

What safety measures does Salesforce employ when hosting confidential customer data?

Salesforce ensures that their servers are hosted in a highly secure environment. A combination of firewalls and advanced technologies safeguards against external intrusion attempts. Customer data is stored on redundant carrier-class disk storage, with multiple data paths to ensure reliability and performance. Furthermore, regular backups are conducted and verified for integrity, providing an additional layer of data protection.

Recognizing the importance of data accessibility and business continuity, Salesforce offers backup and export functionalities. Organizations can schedule or generate backup files of their data on a weekly or monthly basis, depending on the edition. This ensures that critical information remains protected and readily available, even in the event of unforeseen circumstances.

Users can export their organization's data into comma-separated values (CSV) files, which empowers businesses to maintain control over their data and facilitates seamless integration with other systems or reporting tools. In a commitment to confidentiality, Salesforce strictly limits access to your data. They do not review, share, distribute, print, or reference your data unless required by law. This commitment ensures that your information remains confidential and protected.

What security protocols should I look for when considering a Salesforce implementation partner? 

Business leaders should always have confidence that their Salesforce solution implementation partners prioritize data security and compliance throughout the adoption process, while adhering to GDPR and California Privacy laws. Implementation partners should never download your client data, but instead work within your Salesforce org. Furthermore, they should only be accessing your critical data when necessary and when working in your sandbox environment, implementation partners should ensure that your client data is scrubbed upon completion of testing your solutions. Business leaders looking for a trusted implementation partner should always be ready to ask about data management and security throughout your desired implementation phase.

At Kander, our senior Salesforce experts not only follow the latest recommended Salesforce data security processes, but also provide you with the holistic training and support to scale your teams adherence to strict data security protocols.

Data shared with consulting partners should only be disclosed when necessary. Any Personally Identifiable Information (PII) data should be safeguarded and scrubbed for testing and sharing in order to reinforce the security of the system. Furthermore, a schedule should be established to continually test the security of your system. If possible, companies should also invest in a consulting partner to do a hackability assessment for increased security measures.

In an era marked by escalating AI-fueled cybersecurity threats, businesses must prioritize data security to foster growth and maintain a competitive edge. With Salesforce’s industry leadership and dedication to client data protection, businesses can rest assured that their valuable customer information is safeguarded, thereby continuing to promote customer trust, brand reputation, and ultimately driving long-term growth.

Are you ready to invest in building your business growth with data security top of mind? Our Salesforce data security experts are here to help. Book your first session today.