Digital Candor: Practical Strategies for Embracing AI in 2024

Jan 18

Recent market research states that 59% of businesses regard AI adoption as pivotal for their growth, but yet many organizations lack a business plan for safe adoption.

At our latest Digital Candor event, we sat down with Charlie Isaacs, CTO-Customer Connection at Salesforce, Pallavi Agarwal, CEO & Founder at Kander, and Gordon Lee, Salesforce Solution Architect Director at Common Sense Media. This session covers crucial considerations for organizations looking to implement AI technologies, as well as careful considerations for first evaluating use cases and ethical implications before rushing into any AI initiatives. From assessing data infrastructure to establishing governance measures and seeking expert guidance, our guests share pragmatic strategies to help everyone from the C-Suite to individual contributors create a plan for adoption.

A recent Salesforce survey found 67% of global business leaders are considering using generative AI, but roughly the same number of IT leaders say their employees don’t have the skills to use it. As affirmed by our speakers, upskilling staff to work alongside AI with ethics top of mind should be a priority for any organization, whether at a non-profit or a Fortune 500 company.

We were honored to have Charlie also give us a sneak peek live from CES about how Salesforce customers are leveraging AI to build ethical and scalable outcomes for their customers. For organizations to continue to build trust in their ethical AI adoption, our speakers recommend leveraging Salesforce's Office of Ethical and Humane Use and advisory services to ensure ethical AI practices, as well as new Trailhead modules. Listen to the full recording to learn more practical strategies to bring back to your organization.