If you lead, own or work in a customer facing role at a small or mid-sized business considering using CRM tools, listen to this conversation for tips including:

• Trends you are seeing in the CRM industry today.

• How young companies can employ a comprehensive CRM strategy across teams from start.

• How customer-facing teams draw upon CRM tools to provide superior customer service.

• Challenges to avoid around the CRM strategy as companies grow and scale.

• When companies should start to invest in CRM tools.